THE BIG IDEA
THE ROADMAP TO ENTREPRENEURSHIP
The history of business has been around since the dawn of humanity—from cavemen trading pelts and
food to the 21st-century method of super-fast e-commerce. Business and entrepreneurship are fixtures
in our daily lives. It's not just adults that find these topics of interest. Younger generations also want to
get in on this game from the bottom up is limited to their classroom with educators who are not
entrepreneurs themselves. Alexander Jimenez, the author of The Big Idea and a teenager himself, saw
that young people like him crave information about business and entrepreneurial basics.
From the author’s point of view...
“The way that most schools teach the subject of business to kids is sadly not as valuable compared to the
many available resources. Schools need to teach this topic with a serious yet friendly approach. Today,
anyone—including teens—can find answers to their business questions from experts. However, these
answers can be hard to comprehend and would require simple explanations. I chose to write this book to
help my young readers learn about business easily and simply so they can understand.”
Alexander's book speaks to young readers by introducing them to the foundations of marketing,
business strategies, challenges and solutions to creating and building a business, leadership, and getting
the upper hand over the competition. Although dedicated to children and teenagers, this book applies
to anyone who wants to know the basics of business and thinks of becoming entrepreneurs.
Alexander wants readers to be excited about learning key business and leadership principles that will
serve as personal roadmaps to entrepreneurship.